Equity Crowdfunding: Transforming Customers into Loyal Owners


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Customer Reviews

These two books, Crowdfund Investing for Dummies and Equity Crowdfunding, synthesize all the necessary concepts, models, information and strategies to understand and capitalize on the crowdfunding revolution now bypassing traditional financial circuits and markets. While bitcoin and the latest crop of crypto currencies help us understand alternative payment systems, electronic information-based exchanges and 21st century barter, crowdfunding has taken its place as the premier open-source network of platforms for alternative investing. They campaigned tirelessly with bi-partisan support in the US Congress.


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This law required the SEC to set the rules allowing small investors into the restricted game of financing start-ups - at a time when traditional venture capitalists had lost their way and become risk-averse. Many of the most ethical critics of Wall Street's antics were appalled at the passage of the JOBS Act, warning of a new plague of pump and dump bucket shops.

Pen Ashley Bowling

They saw small investors as being fleeced by this new wave of financial tricksters and their fly-by-night websites already funding myriad local projects on Kickstarter , Indiegogo , RocketHub by offering premiums and future products instead of the forbidden shares in these enterprises. For example, Kickstarter in raised more money for arts projects than the National Endowment for the Arts Frutkin, p.

Internationally, equity crowdfunding is legal on such sites as the Prodigy Network. Instead, I saw these social media sites as more transparent and practical for small local investors, entrepreneurs and inventors - preferable to the OTC markets, insider trading scandals and Ponzi schemes being uncovered on Wall Street.

The embattled SEC with all its internal conflicts of interest was forced into setting rules while avoiding capture by the traditional broker-dealers. In short, the pre-JOBS Act law basically prohibited the company from telling anyone it was raising money except those that had a pre-existing business relationship. This shrunk the market a great deal.

Why Equity Crowdfunding Matters to Small Business

The old Rule b also meant that most people raising money were unknowingly breaking the law. Things like pitch-days where companies present their business plan to a room full of angel investors , sending along a private placement memorandum to a friend of a friend … all those actions were actually prohibited. The problem of course is that no one even knew it.

So Congress knew that this outdated and constantly ignored ban needed to be revised. Remember that the SEC only allows high net worth people to invest in most private deals. These people are called accredited investors.


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  • Frutkin Publishes Equity Crowdfunding book.
  • Frutkin Publishes Equity Crowdfunding book.

What this means is that most people are completely shut out from investing. However, when someone indicated an interest in investing, they simply could tell the company that they qualified as an accredited investor — they never had to prove it.

Top Arizona Attorney Meets with Government Officials, Speaks on Crowdfunding in Colombia

As part of the change, Congress set up a new deal where a company can generally solicit — meaning a company can advertise that they are taking investors. But in exchange for the new ability to advertise, if someone says they are accredited investor, the investor has to prove it. Equity crowdfunding is the single largest marketing opportunity for local businesses to transform mere customers into loyal owners. By resetting the relationship between corporation and patron, the new rules for crowdfunding are going to fundamentally shift the way entrepreneurs think about both raising capital and creating long-term engagements with their customers.

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For the startup entrepreneur who believes that the new laws will solve their undercapitalization woes, crowdfunding will prove to be a disappointment. While there will be a limited opportunity to equity crowdfund a startup, that window will soon close.

Investment Crowdfunding - Invest in Business You Believe in - Peter-Paul Van Hoeken - TEDxSFU

In a few years, the only companies that will be able to capture the imaginations and dollars of the investing public are solid companies that generate consistent investment returns. Once investors realize that betting on a clever idea with an untested business founder is a losing proposition, crowdfunded money for startups will dry up.

Equity Crowdfunding: Transforming Customers into Loyal Owners – Cricca Funding

These companies are the ones that stand to gain the most from the new equity crowdfunding rules. And the American economy will benefit from having more investment dollars in the hands of companies that will create the most new jobs. As an entrepreneur who has led companies in diverse areas including software, digital marketing, food service and real estate, he understands the unique challenges facing business owners.

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Equity Crowdfunding: Transforming Customers into Loyal Owners Equity Crowdfunding: Transforming Customers into Loyal Owners
Equity Crowdfunding: Transforming Customers into Loyal Owners Equity Crowdfunding: Transforming Customers into Loyal Owners
Equity Crowdfunding: Transforming Customers into Loyal Owners Equity Crowdfunding: Transforming Customers into Loyal Owners
Equity Crowdfunding: Transforming Customers into Loyal Owners Equity Crowdfunding: Transforming Customers into Loyal Owners
Equity Crowdfunding: Transforming Customers into Loyal Owners Equity Crowdfunding: Transforming Customers into Loyal Owners
Equity Crowdfunding: Transforming Customers into Loyal Owners Equity Crowdfunding: Transforming Customers into Loyal Owners

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